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Quote new businesses
before any other agent calls.

NewBusinessSignal turns state formation filings into a daily feed for commercial P&C agencies. Every LLC and corporation registered in Florida, New York, and Colorado, AI-classified to the classes you write, days after filing. They need GL, workers comp, and a BOP. They do not have an agent yet.

5 new filings tracked in the last 7 days
Incoming · last 7 daysStreaming
0+1 / day
new filings across FL, NY, CO and 4 more states
Tracking new formations acrossFLORIDANEW YORKCOLORADOalso includedCONNECTICUTOREGONPENNSYLVANIAWASHINGTON DC

How it works

From new filing to first quote conversation in one workflow.

I

Real filings from the state Secretaries of State

We pull the official Florida, New York, and Colorado feeds every morning (Connecticut, Oregon, Pennsylvania, and Washington DC included). Every new entity formation lands in your inbox within days of filing.

II

AI-classified to the classes you write

Each filing gets a NAICS industry code and a two-sentence summary, so you can spot contractors, restaurants, and professional services in seconds. No raw downloads.

III

Filtered to your book, not mass-blasted

Your counties, your entity types, your class keywords. Every digest is rendered just for your filter, so a trades-focused producer never wades through nail salons.

IV

From filing to quote conversation

Bring your Apollo API key to pull verified contact info on each filing, then click "Generate email" to get a personalized outreach draft you can copy into your own inbox.

Sample daily digest

What lands in your inbox every morning.

Three new businesses, AI-classified, filtered to your niche. Below is the format. Your real digest is filtered to the entity types, counties, and NAICS keyword you set at signup.

NewBusinessSignalMonday May 25, 2026

3 new businesses matched your filter.

LLCBuffalo, NY · Erie County · NAICS 238220 · Formed May 21

Acme Plumbing & Heating LLC

New plumbing and HVAC contractor registered with the New York Department of State. Filed by a sole organizer; first commercial license filing likely within 30 days.

On file: Sole organizer on file. Fit for general liability + workers comp brokers covering trades in Erie County.

C-CorpDenver, CO · NAICS 541512 · Formed May 21

Northbridge Software Systems Inc.

Tech services C-Corp incorporated with three officers. Registered agent at a downtown Denver address. Typical hiring runway 60 to 120 days post-formation.

On file: Three officers listed. Fit for BOP + cyber and E&O brokers; workers comp once hiring starts.

LLCTampa, FL · NAICS 722511 · Formed May 20

Coastal Table Hospitality Group LLC

Restaurant operating entity formed in Tampa. Manager-managed LLC with two members. Liquor license and food handler permits typically filed within 45 days.

No officers listed. Fit for BOP, liquor liability, and workers comp brokers in Hillsborough County.

Filtered for you. Sourced from official Secretary of State filings. Cancel anytime.

Every plan gets this every morning at 7am Pacific.

One plan, built for producers

Pick your states, counties, and classes. 14-day free trial, cancel anytime. Price in USD before tax.

NewBusinessSignal
$99/ month

Daily feed of new formations in FL, NY, and CO (CT, OR, PA, DC included), 100 AI research credits a month, Scout AI lead search, CSV export, and Apollo enrichment.

Start your 14-day free trial
  • Daily feed of new formations in Florida, New York and Colorado (CT, OR, PA and DC included)
  • 100 AI research credits per month
  • Scout AI lead search
  • Filter by entity type (LLC, C-Corp, S-Corp, LP, LLP, Nonprofit)
  • Class keyword search across business name + AI summary (NAICS-coded)
  • County-level targeting (New York)
  • CSV export straight into AgencyZoom, EZLynx or any AMS/CRM
  • Apollo enrichment per filing (BYO API key)
  • One-click AI-drafted outreach email per filing
  • Gmail outreach sequences (coming soon)

Common questions.

Why new business formations for a P&C book?

Every new business legally needs coverage within weeks of forming: workers comp with the first hire, general liability before a landlord or client will sign, usually a BOP to bundle it. A business that is days old has no agent, no incumbent, and no renewal date to wait out. These are not shared internet leads that fifteen agencies bought; they are businesses too new to be in any lead vendor's list yet. You are the first call instead of the thirtieth.

Where does the data come from?

Directly from the official Secretary of State business-entity filings in Florida, New York, and Colorado (plus Connecticut, Oregon, Pennsylvania, and Washington DC). We ingest new filings daily, classify each one by NAICS industry code with a short AI-generated summary, then route only the records that match your filter into your digest.

How fresh is each digest?

New filings land in your digest within days of the state publishing them. Every subscriber gets a daily digest every morning at 7am Pacific.

What states are covered?

Florida, New York, and Colorado are the focus states, with Connecticut, Oregon, Pennsylvania, and Washington DC also included. Together that's tens of thousands of new filings every month; Florida alone runs roughly 40,000. County-level targeting is currently available for New York; other states are statewide. Texas and other paywalled states are gated on customer demand. Tell us where you write and we'll prioritize.

How accurate is the NAICS classification?

We use Claude to assign a NAICS code and a one-line summary based on the business name and filing details. It's strong for obviously-named businesses (e.g. 'Acme Plumbing LLC') and weaker for vague holding companies. The dashboard lets you keyword-search across both the name and the AI summary, which catches what NAICS misses.

What if a filing turns out to be irrelevant?

Refine your filter. Each subscriber controls their own entity types, counties, and NAICS keyword search. Tightening these reduces noise; widening them surfaces edge cases. The dashboard at /manage/feed lets you preview match counts in real time before saving.

Can I cancel anytime?

Yes. There is a 14-day free trial with a card on file; cancel within 14 days and you are never charged. After that, cancel from /manage/cancel and you keep access until the end of the current billing period.

What about CASL / CAN-SPAM if I email these prospects?

State business-entity filings are public records. Using them as input for cold outreach is allowed - but you are responsible for compliance with CAN-SPAM, CASL, the TCPA, and any state-specific rules in the recipient's jurisdiction. The dashboard generates email drafts on request; whether to send them is your call.

Do you provide contact info for the businesses?

We don't include contact info in the digest itself. The dashboard has an Enrich button on every filing that pulls top contacts (name, title, email, phone, LinkedIn) inline via Apollo.io, PeopleDataLabs, Hunter, OSINT Industries, and Twilio - all bring-your-own-key, with every key stored encrypted at rest, never in plaintext. If you don't connect a provider, the digest still surfaces every filing - you handle outreach research yourself.

Can the system write cold emails for me?

Yes. Set your outreach context in Settings (what you sell, target customer, signature) and the dashboard adds a Generate email button to every filing. Claude drafts a 100-150 word personalized cold email tied to the formation and your offering, ready to copy into your own inbox. Automated Gmail sending sequences - send from your own connected Gmail with a draft-only approval mode, built-in suppression list and unsubscribe - are coming soon; you remain the sender of record, responsible for CAN-SPAM and TCPA compliance.

How does delivery of the digest work?

Email only at MVP, sent via Resend with proper SPF, DKIM, and DMARC. CSV export is available from the dashboard for any paid subscriber today and works with AgencyZoom, EZLynx, or any AMS/CRM that imports CSV.

Can you run the outreach for us?

Yes, for a limited number of agencies. With the done-for-you option we run the data, the filtering, and the outreach from our own domains, and hand you booked conversations with just-formed businesses in the classes you write. Your agency's name only appears once a prospect agrees to talk. Email info@protexaservices.com with your state and the classes you write to ask about availability.

Be the first call, not the thirtieth.

14-day free trial. Cancel anytime. First digest within 24 hours.

Start your 14-day free trial

Card required. Cancel anytime within 14 days at no charge.

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